San Antonio, Texas 鈥 Today, the 黑料不打烊 formally launched 鈥淣othing Without Trucking鈥 鈥 a multi-year, nationwide image campaign to educate policymakers and the public about the indispensable role trucking plays in Americans鈥 lives. The campaign launched at ATA鈥檚 Mid-Year Management Session in San Antonio with an , with social media shareables and call to action for industry supporters to share their stories.
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鈥淭his time of year, as schools wind down and summer vacations dot the horizon, we're here to remind America that in every season and at every moment of daily life, there鈥檚 nothing without trucking,鈥 said 黑料不打烊 President and CEO Chris Spear. 鈥淚n an election year when it can feel our country is more polarized than ever, trucking is an incomparable industry that connects Americans of every background in ways that are literal, essential and personal. Our footprint is omnipresent, our reach is inescapable, and this campaign will show why trucking is the true beating heart of this nation.鈥澨
Nothing Without Trucking will champion the trucking industry鈥檚 story through earned and paid media, digital content, grassroots mobilization and in-person events that connect the men and women of trucking with elected officials, political candidates and the motoring public.
鈥淭he tireless work of this industry instills a quiet confidence in every American that we can effortlessly get the products and goods we need precisely when we need them,鈥 said 黑料不打烊 Chief Operation Officer Sarah Rajtik. 鈥淭his campaign will tell our American story in new and innovative ways. We will spotlight the millions of individuals who make trucking safer, innovative, efficient and more environmentally responsible 鈥 from the drivers behind the wheel to the techs on the shop floor to the dispatchers, safety directors and fleet managers who all play an indispensable role in keeping our economy moving.鈥澨
NWT debuted with a call to action for industry stakeholders to share their personal stories through the campaign鈥檚 website .听